March 31, 2023

How to Look Great on Camera {Makeup Tutorial}

“When it came to appearing on camera to promote my business, it was just one more thing that was delaying getting myself out there.  Knowing what to use, where to put light and shade, how to handle the eyes for the camera, and what colors to use for the screen is a game changer.  It’s exactly what I needed. Massive thanks, Salina.  I’ve no excuses now!”- 7-Figure Image Challenger

This makeup tutorial comes on the heels of an email I received this week from a woman who recently participated in The 7-Figure Image Challenge. She was over the moon about her new camera-ready image. Her confidence was dripping from the camera lens as she posted about her experience in her Instagram stories. Still reeling from the story, the email, and the immense gratification of helping one more woman get unstuck and inspired to release her offer out into the world, I was over the moon right along with her. 

The Power of Video Marketing

When we harness the power of video marketing in our business, our influence goes from 2D to 3D. The potential to reach more people, build more trust, and make more sales is limitless. There is one way to systematically remove the roadblocks to exponential growth, visibility, and influence, but first, we must own (and audit) a few common excuses to avoid or delay putting ourselves out there with video marketing. 

Makeup Tutorial: The ABC’s to Camera-Ready Makeup 

In this training, I’m sharing my pre-recording crosscheck with 4 steps that I call the ABC’s to Camera-Ready Makeup. These 4 steps will put you on the right track to overcome the excuses that hold you back from launching your next offer. Listen to the full training, or jump to the timestamp that lights you up. 

  • (1:03) The camera has a mind of its own
  • (1:56) Camera-Ready Makeup Tip#1: Optimize Your Camera Angle
  • (4:00) Why I created a camera-ready makeup capsule
  • (4:41) Camera-Ready Makeup Tip#2: Check Your Blend
  • (5:39) Why is makeup such a big deal?
  • (6:23) Camera-Ready Makeup Tip#3: Choose Higher Color Contrast
  • (8:22) My favorite lipstick tip for a look that is less intense
  • (9:59) Camera-Ready Makeup Tip#4: Control Your Shine (with translucent powder)
  • (13:05) Are these common excuses holding you back from launching your next offer?
  • (14:51) The right mindset is a big part of putting yourself (and your offer) out there on video.
  • (15:37) Overcoming the “lack of expertise” roadblock. You don’t have to be a makeup artist to do your makeup for the camera. Makeup is a learnable skill!
  • (17:18) Excuse #2 Lack of Resources. (Or should I say, how to navigate the overabundance of product options out here.) You need the resources to know what you need to create your best look for the camera. It is ok to enlist the help of a guide!
  • (20:00) Hiring a makeup artist isn’t always the best option.
  • (20:53) Excuse #3 The Fear of Being Seen on Camera
  • (21:41) The great thing about makeup is the immediacy. I can help you get your camera-ready look on lock in less than days!
  • (22:25) Take action by joining the next 7-Figure Image Challenge.
  • (26:33) You need feedback from an expert when you are just starting. Family and friends are not always the best judges.
  • (27:25) Looking and feeling like $1 Million isn’t about me. When I turn on my camera, it becomes all about you.
  • (29:41) Contact me to find out whether my Color Concierge Makeup Coaching services are right for you.

Action Breeds Confidence

Action breeds confidence. Therefore, I am challenging you to take action to overcome the fear of being seen on camera once and for all. Let’s get your look on lock so that you can finally step out of the shadows and launch your valuable offer out into the world. 

Join the next 7-Figure Image Challenge  

Join the 7-Figure Image Challenge
Join the 7-Figure Image Challenge

What is it?

A 3-day email series of quick color and makeup tutorials to help you put your best face forward onscreen. BONUS: When you join the challenge, you are automatically entered into a giveaway to win a 1:1 makeup coaching session with me (Valued at over $800).

Who is this for?

This challenge is for women in online businesses to create an onscreen look that attracts their audience to their message


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Join The 7-Figure Image Challenge

Step into a confident image that supports your powerful message, and join the 7-Figure Image Challenge today!

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