March 9, 2023

Makeup For Personal Branding: 3 Ways That Makeup Elevates Your Online Presence

Last week, I was at the doctor’s office. I booked the first appointment of the day, which means that the nurses were lucky if I showed up in matching socks. As I sat in the waiting room, a woman walked in and immediately absorbed the energy of the room.

She oozed class.

She wasn’t notably striking, skinny, or over-the-top “made-up” to impress. She didn’t have to be. It was in the way she carried herself, the pride she took in her presentation–her makeup, style, and accessories–even the way she checked in at the front desk was sophisticated.

She had yet to open her mouth, and I assumed that she had somewhere important to be. I perceived she had important people to meet. Suddenly, I was curious about what she did for a living. Her vocation had to be special because while I’m over here hiding my one emoji-socked foot under my chair, she is creating a wake of respect. 

How To Create a Wake of Respect 

If you want to look like a million dollars? Let’s get clear on why. Do you want to turn heads when you roll up to the event? Do you want special treatment? Do you want to be the envy of the crowd? These may be honest reasons, but the truth is that attention, favors, and flattery are like golf carts. They might get you to the country club, but you won’t be able to do any serious driving, haul any sizable load, or cover any notable distance. 

If you want to look like a million dollars, you need a vehicle that is efficient, full of integrity, and high-performing. What’s the difference between driving a beat-up old station wagon or a shiny Tesla? What’s the difference between turning on your camera to lead a talk or a team while wearing a stained, graphic-T, dark undereye circles, and a 3-day-old ponytail? There are 3 ways that makeup supports your personal branding and elevates your online presence.

1. The Delivery

You got into online business because you have a message to deliver that you believe can change the world. I hope you feel that way about your business. I feel that way about mine. If your message isn’t casual, your image shouldn’t be either. If your message isn’t take-it-or-leave-it, your image shouldn’t be either. If your message is weighty, an image with a gravitational pull on your audience is a faster, more effective means to move your message forward. 

2. The Draw

If your message is important, your image ought to do the talking for you. It ought to be the unspoken introduction that draws and absorbs the energy, respect, and curiosity of your audience. Like my stand-out friend in the waiting room at the doctor’s office– her personal brand signaled:

  • Intelligence
  • Authority
  • Confidence

She proved to me that it is possible to create buzz around your personal brand apart from words, a business card, or a clever social bio.

3. The Destination 

What does “arrival” look like for you? Dream about this for a moment. Does it look like:

  • a book cover?
  • A primetime interview?
  • A TedX Stage?
  • An endorsement or affiliate?

What is your dream career destination? If you keep drilling down to your message and your mission like you are, I promise you that your destination will become a reality. 

I help people step into the “them” they want to be to deliver their transformational message, draw the respect of their audience, and show up at their destination looking like they belong there– looking like they take themselves, their message, and their mission seriously. Because it is that serious.

How Makeup Elevates Your Personal Brand

I’ve chosen to specialize in makeup because it is fast, effective, and about as accessible a medium as possible. You don’t have to wait to lose weight, for your hair to grow back after that hideous haircut, or even for Prime next-day shipping. You can upgrade your image today. 


Join the 7-Figure Image Challenge and Giveaway

The 7-Figure Image Challenge is a free, 3-day inbox series of makeup tutorials, beauty tips, and tricks for women in online businesses embracing the power of video to move their transformational message forward.

What’s included?

  • Daily, Step-by-step mini-trainings on how to choose and apply your best colors for the camera delivered straight to your inbox.
  • An invitation to a member’s only, 1-hour, LIVE Q+A where you can ask all your burning color questions
  • Entry to win one of THREE fabulous beauty prizes from challenge contributors– About Face Image Consulting, Protea, and The Beauty Binder, (Total giveaway value– $480)

And, it’s FREE, free?

Yes. It is FREE, free. However, I know my community loves a First Class option, which is why I’ve created the 7-Figure Image VIP Experience.

  • 1:1 Voxer makeup coaching during the 3-day challenge period to ask questions like, “This color or that color?” or “Am I doing this right?”
  • A copy of The Pocket Makeup Coaching Guide (PDF Download) containing a makeup brush guide, makeup placement key, and complementary color palette suggestions for eyes, cheeks, and lips. 
  • A special invitation to a VIP-only training for businesswomen embracing the power of video to grow their brand
  • A $47 Discount code for any future makeup coaching services or digital course registration
  • A TOTAL VALUE OF $727!

Become a 7-Figure Image VIP Experience for $47

Whether, you choose to invest in your personal brand through the 7-Figure Image VIP Experience, or you are simply “in it to win it”, but the end of this 3-day challenge, you will be able to:

  • Choose your best colors for the camera
  • Start or refresh your onscreen makeup collection
  • Put together a camera-ready look in under 15 minutes

Consider this your opportunity to elevate your personal brand and propel your online presence forward. Join the 7-Figure Image Challenge today. I can’t wait to welcome you inside.

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  1. […] Lipstick is a powerful tool for self-expression and can be a great way to enhance your personal brand. Whether you’re going for a bold, daring look or something more subtle and sophisticated, choosing the right lipstick shade can help you feel confident and put together. Here are some tips on how to choose a lipstick shade that fits your personal brand. […]

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